Spring has sprung and so have the calls and emails from potential customers looking to get some roofing work done over the summer. Whether the requests are from homeowners looking for quotes to have a full roof installed/replaced or they’re for simple roof repairs, it’s important to start thinking about how you’re going to organize yourself and your team and make sure you’re fully geared up for business to ramp up over the next few weeks.
Whether you’re just starting a roofing company or you’re already at the top, here are four tips that any roofing contractor can use to get and stay ahead this year.
Tip #1 – Create or Update your Business Plan
One of the best ways to plan ahead is to look to the past and learn from it. Creating a roofing business plan will help roofing contractors discover what worked well last year and where to improve and focus their efforts in the year to come.
Take a look at last year’s performance and note down any areas of interest. For example, look into how many homeowners came through the pipeline and which percentage of them were closed, as well as how much money came out of each deal.
You’ll also want to pay attention to the average amount of time it took from lead to close, as well as how long each individual roofing job took to complete. All of this information will be instrumental in deciding how to manage the work and how to divide your team when the roofing jobs start to pile up. It can even help you determine what kind of roofing materials and equipment you should be stocking up on as well so you’re never short on the essentials.
Tip #2 – Implement or update your Marketing Strategy
In order to have a successful roofing season, you’ll need a steady stream of jobs. One of the best ways to ensure that your roofing business is always busy with work during the spring and summer months is to make sure that you have a solid marketing strategy in place to capture as many leads as you can.
By staying active on social media and setting up a few paid ads, you can help potential customers in need of your services find you. You can also send out a few marketing emails to people who have previously requested a roofing quote or information through your website but never got back in touch to check in and offer a promo or discount to nab the deal this time around.
Tip #3 – Ask for Fresh Reviews and Referrals
As a roofing contractor, you know how much reviews matter, especially since the roofing industry offers what many would consider an expensive service or investment. On the other side of the coin, if you’re just starting a roofing business, gathering proof that you offer quality work is a great way to start to grow. Make sure to ask happy customers to review your roofing job and set up a referral program where they can then send any friends or family looking for similar work.
Before the season really starts to ramp up, you’ll want to double-check that the right emails have been sent out and the review/referral sections of your website and social media pages are up-to-date and ready to accept new submissions.
Tip #4 – Take Advantage of Roofing Technology
With every new roofing season comes new tools and tech to help you get more done faster and this year is no exception. In the 2020s, having a good roof measurement software in your toolbelt is no longer a perk but a necessity.
These days, roofing business owners and contractors are relying on solid roof measurement software to help them measure roofs, quote jobs, manage their team and leads, and their catalogs at a much faster rate than they ever could by hand.
To fully take advantage of roofing technology, you’ll want to choose one that is both affordable and jam-packed with features designed to help you handle the maximum amount of work with the least amount of effort. Thankfully, Roofgraf has all you need to manage, measure, quote, and sell. All offered at the most affordable price in the roofing software industry.
With accurate roof measurements, roof reports in seconds, and beautiful proposals with Good, Better, Best options, Roofgraf will help you close more sales, grow your business, and save valuable time.
In order to set yourself up for a successful roofing season, you’ll first need to set up your business plan, update your marketing, gather some fresh reviews, and most importantly, get set up with a roof measurement software built for the heavy workload to come.
Give Roofgraf a try, risk-free today to see why it’s your competitor’s best-kept secret.