Google Earth vs Roofgraf - Why you need a roofing software that does more than just measure

In our years of being in the roof measurement software business, we’ve seen a few questions pop up time and time again all over our blog comments, messages, and social media. One of the most popular FAQs we receive over and over is “why should I use a roofing app when I can measure for free with Google Earth”?

In this blog, we’ll be taking a look at the capabilities of a tool like Google Earth and why you should consider an option that’s tailored more to the work of a roofing contractor rather than the general public. Here are the top 3 reasons why you should look into getting a roofing-specific measurement tool.

Roofgraf visible on a tablet and cell phone

Roofing Software Provides You With More Data

Built to “give you the whole world at your hands”, Google Earth is an educational tool created to give people a 3D view of the planet and its sights. In creating their detailed maps and imagery, Google is also able to provide you with a measurement tool that allows you to measure anything between any two points you draw, as well as give you the total number of squares.

While this might be all you need in a quick pinch, if you’re using only this tool for your roofing business, you’re missing out on a lot of other data that you could be gathering in the same amount of clicks. Not only will Roofgraf get you the same information as Google but it can also automatically identify pitch and line types at the same time. This means you’ll be getting a full roof report in the same amount of time, allowing you to create more accurate roof estimates for your clients in one shot.

Google Lacks Roofing CRM/Project Management Capabilities

In a previous blog, we discussed the importance/benefits of having a dedicated roofing tool for your business to make sure that everything that matters to your company, from measurement reports to leads and quotes are all centralized in one place to help keep you and your team organized and save you some time and money in the process.

Since Google Earth is intended for quick one-off measurements, it doesn’t allow you to add any additional information to your roofing jobs besides a name, and everything you do is tied to your own account, leaving no visibility for the rest of your team. An app like Roofgraf, on the other hand, will help you track all your leads/jobs and their project status in a list and on a map so everyone has a bird’s eye view on all the work in progress. You can also use this map to build credibility with your clients. Show off how many jobs you’ve completed to gain trust and help them choose your company to handle the job.

Google Earth Isn’t An All-In-One Solution

The biggest advantage of using software like Roofgraf lies in the fact that it’s the only tool you need to get the job done, from basic measurements to detailed roof reports, and beautiful quotes that your clients can e-sign straight out of their email inbox.

Set up templates with Good, Better, Best options in Roofgraf to send out pricing and material choices in a flash while becoming your own competition and beating your competitors who are still stuck on measuring with one tool, managing their jobs in a spreadsheet, and finally quoting on paper to the punch.

Finally, using a roofing tool like Roofgraf means that you’re not tied into using one source for your imagery. On Google Earth, if the roof you’re trying to measure doesn’t have up-to-date imagery or is covered by clouds or trees, you’re out of luck. Thankfully, Roofgraf has you covered in that respect as well with historical imagery, and three major providers: Google Maps, Bing Maps, and HD aerial imagery from Nearmap.

Don’t have time to select your imagery and measure yourself? Use our Roof Reports service to order a report generated by our in-house team and receive it within one business day.

Have you made it to the bottom of this article without signing up yet? Give Roofgraf a try risk-free now and let our industry-leading software and customer support show you why we’re the best in the game at helping roofers like you close more sales, grow their businesses and save valuable time. As an added bonus to help you navigate this


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